- Operations
- AI
A bad process automated is still a bad process
Automate a messy process and you get the same mess, only faster. Fix the steps first.
Status: In the works
§ 01The journal
Field notes.
Ideas about growth, people and the useful kind of AI. We're writing these now.
The KALP journal
Growth · People · Useful AI
9 in the works
§ 02More field notes
- B2B
- Marketing
B2B marketing is still human to human
Your buyer is a company on paper and a person in practice. Market to the person.
Status: In the works- AI
- Marketing
Nobody cares that your company uses AI
Customers care whether you're quicker, cheaper or easier to deal with. How you got there is your business.
Status: In the works- AI
Stop calling everything an AI agent
A chatbot with a nice name isn't an agent. A real one has a job, limits and a human it answers to.
Status: In the works- Marketing
- AI
The future of marketing isn't AI. It's AI plus taste.
When everyone can use the same AI tools, taste decides what's worth making with them.
Status: In the works- Marketing
- AI
The most important skill in AI marketing is still understanding people
AI can write the ad. Knowing why someone would care about it is still a human job.
Status: In the works- Restaurants
- Operations
What a restaurant can automate without becoming impersonal
What a restaurant can hand to software, and the moments guests should always get from a person.
Status: In the works- SMEs
- Operations
Why your SME doesn't need another SaaS subscription
If you already pay for a pile of software, one more rarely helps. Getting the tools you have to talk to each other usually does.
Status: In the works- SMEs
- Operations
Your employees shouldn't be copying WhatsApp messages into Excel
If your team retypes chat messages into a spreadsheet every evening, that's a process problem, and it can be fixed.
Status: In the works
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