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#01-03The five-foot way

Search & Discovery

Be found when people are looking, on search engines and AI assistants alike.

SEARCH & DISCOVERY

People look for businesses on Google, on maps, on social platforms and, more and more, by asking AI assistants. We make sure you can be found and understood in the places your customers search, with SEO, local search, AEO and GEO built on content that's genuinely useful.

Tell us what's holding you backHow we approach it ↓

§ 01 · The problem

Can people find you when they're looking?

  1. If customers say they couldn't find you online.

  2. If competitors appear above you for the searches that matter.

  3. If your Google Business Profile is incomplete or out of date.

  4. If AI assistants describe your business wrongly, or not at all.

§ 02 · Who it helps

Who it helps.

  • Local businesses that depend on nearby customers.
  • Companies whose buyers research before they enquire.
  • Any business whose website gets traffic, but not from the right searches.

§ 03 · The five-foot way

From a question to your door.

Search is where intent shows up. Someone typing a question is already halfway to a decision. Being visible, accurate and helpful at that moment is often cheaper than paying to interrupt people later.

BRAND & MARKETINGSEARCH & DISCOVERY DIGITAL EXPERIENCES
Not to scale. The yellow shophouse is yours.
  1. 1

    A question

    Someone typing a question is already halfway to a decision.

  2. 2

    Where they look

    Google, maps, social platforms and, more and more, AI assistants.

    • Google
    • Maps
    • Social platforms
    • AI assistants
  3. 3

    What they find

    Clear, accurate information about you, in plain language.

  4. 4

    Your door

    A call, a booking, an enquiry or a visit.

Search and discovery

Before people walk in, they look you up.

A shophouse gets found on the five-foot way, by people walking past. Your business also gets found on search engines, on maps, on social platforms and by people asking AI assistants.

  • SEO

    Search engine optimisation: pages that search engines can read and people want to click.

  • Local SEO

    Your map listing, opening hours and address, correct and complete, so people nearby can find the door.

  • AEO

    Answer engine optimisation: clear answers to the questions customers actually ask, written so search results can use them.

  • GEO

    Generative engine optimisation: accurate, well-organised facts about your business, so AI assistants describe you correctly.

Nobody can guarantee rankings or AI citations, and we won't pretend to.

§ 04 · Our approach

How we approach it.

  1. 01

    Audit

    How you appear today: technical health, content, local listings and what AI assistants say about you.

  2. 02

    Fix the foundations

    Site structure, speed, structured data and consistent business information.

  3. 03

    Answer real questions

    Content that explains what customers actually ask, in plain language.

  4. 04

    Measure and adjust

    Track visibility, clicks and enquiries, and keep improving.

§ 05 · What the work can include

What the work can include.

  • SEO
  • Local SEO
  • Content SEO
  • AEO
  • Generative engine optimisation
  • AI search visibility
  • Digital PR
  • Search strategy

§ 06 · What you could get

What you could get.

  • A search and AI-visibility audit
  • Technical fixes and structured data
  • Local search and Google Business Profile set-up
  • A content plan built around customer questions
  • Regular reporting on visibility and enquiries

§ 07 · How we judge it

How we judge whether it's working.

We report on what search brings you: visibility for the searches that matter, clicks and enquiries. Nobody can guarantee rankings or AI citations, and we won't pretend to.

§ 08 · Related capabilities

Related capabilities.

§ 09 · Questions

Fair questions.

What are AEO and GEO?

Answer engine optimisation (AEO) and generative engine optimisation (GEO) are about being understood and represented accurately by AI assistants and AI search results. Much of it overlaps with good SEO: clear, accurate, well-structured information.

Can you guarantee first place on Google?

No, and nobody honest can. We can improve the things that influence visibility and show you what changes as a result.

How long does search work take?

Technical fixes can show up quickly; content and authority build over months. We'll set expectations for your situation at the start.

§ 10 · Next step

Tell us what's holding you back.

  • We listen before we prescribe.
  • We'll tell you if the fix is simpler than you think.
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